Giving The TLDR

So it’s been awhile, hasn’t it?

Here’s the thing about me and projects. I have all these ideas for what I want to do “professionally” outside of work, but when work gets busy, those other projects fall to the wayside because when I log off, the last thing I want to do is work on websites in my free-time.

I’m going to try and change that, but I won’t make a promise. I have spent the past few days trying to think about what I want to write and what I want to see here. I have an outline and everything! But the thing I really wanted to talk about today is the format.

Keep It Simple, Initially

What I’ve decided is that I am going to try and put the key points of a given article at the top. I am not set on the name, but likely will be something like “Key Points” but the key is that this is a TLDR, or a Too Long, Didn’t Read.

One of the things I dislike most about the modern web is that everyone puts a thousand words, or more, before you get to the information you care about. Look, I get it, it’s great for SEO and if you put the important Stuff at the bottom, you can get people to scroll deeper into your content, improving your metrics and letting you sell more ads. But I hate it.

So what I’ve decided is that on pieces I intend to be “Evergreen” (basically anything that’s not a blog) I plan on putting a TLDR at the top with the summary of what you’ll see below. That way, if you’re just looking for a quick answer, you can get it and be on your way. If you want to know the WHY of that answer, I’ll have the data backing it up. For blog posts, you get a stream of thought (mostly) so I won’t put it here, unless it’s a piece I spent time on and not just something giving a general update.

Is this great for SEO? Who knows? My money is on no, or more people would do it. But it’s great for my sanity. If I am going to publish something I think people should read, I don’t want to waste their time. I also find these TLDR’s are great for helping me structure content. So there’s that. If I see any interesting trends I’ll be sure to publish them here.

Pretending To Focus

So I have the how I’ll post about things, but what will those posts be about? I think I’ve settled on a few key areas.


This will be generally content around Technical SEO, but also on media and reporting in general. I hope to bring over some of my “Let’s Get Technical” posts from LinkedIn and expand on them. Also really want to write my “Keywords are Trash” hot take.


If you know me in real life, chances are you know I love budgeting. Specifically, I grew up with a very toxic view of personal finance and I want to try and correct that. My dream job would be helping people tackle their finances, but I don’t think that’s in the cards for me, so next best thing is to write about it.


This will be my blog where I’ll post about my adventures, I hope, in coding, my offline hobbies, and anything that is not intended to remain relatively unchanged. I love the “Come budget with me” stuff, so maybe that will go here.

The Timeline Is There’s No Timeline

I won’t commit to a timeline for this because, as mentioned above, when work stuff builds up things like this website are the first to drop off my priority list. I am going to TRY and address that, but don’t expect a lot of stuff right away. I want to make sure that if I publish something that’s not a blog, it ads value to the conversation and isn’t just more noise.