I have more than 10 years of experience working in the SEO space. Most of this experience is working on the technical side, reviewing the code that makes a website work and finding ways for it to work better so that people and search engines can find the information they’re looking for. I can also explain these optimizations who don’t know what SEO is, which is pretty neat.
The most exciting parts about what I do are tangential to this. I am oriented by process, and don’t like the idea of hand-building a solution a dozen times if I can create a structure that allows me to automate it. I love working with a team and helping to find ways for that team to excel in their role by leveraging the things they’re passionate about.
But if you ask my parents what I do, they’ll tell you I yell at developers about font files, because that’s the easy way to explain Technical SEO.
Work History
2019 – Present
Associate Director,
Technical Strategy
Publicis Health Media – Philadelphia PA
- Act as the primary Subject Matter Expert (SME) for technical SEO across the 100 domains my client maintains
- Work with the development team to implement cost-effective optimizations at scale by integrating them into a variety of CMS platforms
- Create and maintain Best Practice documentation for clients
- Coordinate across paid media and programmatic to offer holistic search solutions
- Manage and mentor a team of direct reports
2017-2019
SEO Strategist
Console and Associates – Marlton, NJ
- Implemented both historical reporting as well as page-level lead tracking.
- Spearheaded a content plan that improved leads 20% YoY.
- Led a rapid and unplanned re-branding to “Console and Associates” from previous firm name.
- Managed internal and external teams to help the firm identify new potential markets.
2014-2017
Sr. SEO Associate
Trinity Insight – Philadelphia, PA
- Primary strategist for several clients. Handled communication, content, and technical recommendations
- Worked across industries including eCommerce and finance.
2011-2014
Assistant Store Manager
Walmart – Trexlertown, PA
- Scheduled staffing for my departments
- Hired and trained new employees to fill open roles
- Acted as primary point of contact to handle customer disputes
2010-2011
Sales Associate
NTX Wireless – Quakertown, PA
- Helped sell wireless services to personal and business clients
2008-2010
Store Manager
Moorehead Communications – St. Clair, PA
- Managed Inventory of store, ensuring we had inventory required to meet demand
Education
2003-2008
Bachelor Degree
Indiana Wesleyan University – Marion, IN
- Bachelor Of Science In Marketing
- Minor In Writing
1999-2003
High School Diploma
Quakertown School District – Quakertown, PA